RISING TIDES
Observations from the IMC Research Process


K-Beauty is Back – and it’s Outselling France

 

The #1 U.S. beauty import isn’t from Paris—it’s from Seoul.

  • South Korea just overtook France as the #1 exporter of cosmetics to the US, with imports topping $1.76B in 2023.
  • Kolmar Korea and APR Corp are riding the wave – innovating with stick sunscreens, spicule delivery tech, and ultra-inclusive product lines.
  • The next beauty export?  “Mirror skin”—a hyper-reflective look already catching on in U.S. skincare aisles.

This report is provided for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. IMC or its clients may hold positions in securities mentioned; the mention of specific companies does not imply endorsement or a recommendation. Past trends do not guarantee future results.