RISING TIDES
Observations from the IMC Research Process


K-Beauty is Back – and it’s Outselling France

 

The #1 U.S. beauty import isn’t from Paris—it’s from Seoul.

  • South Korea just overtook France as the #1 exporter of cosmetics to the US, with imports topping $1.76B in 2023.
  • Kolmar Korea and APR Corp are riding the wave – innovating with stick sunscreens, spicule delivery tech, and ultra-inclusive product lines.
  • The next beauty export?  “Mirror skin”—a hyper-reflective look already catching on in U.S. skincare aisles.

This report is provided for informational purposes only and does not constitute investment advice, a recommendation, or an offer to buy or sell any securities. IMC or its clients may hold positions in securities mentioned; the mention of specific companies does not imply endorsement or a recommendation. Past trends do not guarantee future results.

X

Please fill out the form below to request the strategy fact sheet.

Name(Required)
(i.e. john@mycompany.com)
Which strategy are you requesting?(Required)

Your email and website usage data (via cookies) will solely be used for internal purposes. We will not contact you for marketing or share your information with third parties, except as required by law. You can manage cookies through your browser, and we implement reasonable security measures to protect your data.